Picnic was born from the idea of redefining the takeout food experience, creating a platform that facilitates sharing dinners with friends and loved ones. Developed during the COVID-19 pandemic, the project underscored our need for connection and togetherness.

As a design partner in this early phase, we collaborated closely in all the stages prior to the launch. Our contributions included creating the brand identity, defining the functionality and user experience of the app, designing the packaging, and developing the marketing strategy to successfully present the project in the New Jersey market.